Mumbai Traffic Police: Falling Hoarding

Seat Belts Save

Brief: In Mumbai, very few motorists care to strap on their seat belts. The Mumbai Traffic Police wanted to remind people to follow this basic safety procedure.

Solution: Instead of merely talking about the benefits of wearing a seat belt, we chose to demonstrate them. At a busy traffic junction, we had a full-sized billboard lean forward at a precarious angle, held back by a giant seat belt. The message simply said: Seat belts save.

Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane, Devendra Mankame
Copywriter: Ashish Thakur, Ishrath Nawaz
Photographer: Rajdatta Ranade