Luminarie De Cagna
Displayed during the 2012 Light Festival in Ghent, Belgium, Luminarie De Cagna is an 28 meters high structure built with 55,000 LED lights consumes only 20Kwatt/h of electricity.
Danone Actimel Ads
“Make winter milder.”
Advertising Agency: Y&R, Paris, France
Creative Director: Les Six, Laurent Bodson
Copywriter: François Faure
Art Director: Antoine Mathon, Arnauld Mottin
Art Buyer: Claire Nicaise, Schindler, Amélié Crinon
Account Supervisor: Vanessa Boueyres, Brice Garçon
Advertiser’s Supervisor: François Rillet, Jeremy Strohner
Account Manager: Aure Tessandier, Juliette Bentz Farman
3D: For Better Dreams
Production: The Shop
White Dormitory
Located on Teshima Island, Japan, White Dormitory is a renovation project by Japanese designer Koichi Futatsumata of Case-Real. The bones of the initial house were carefully preserved, allowing to insert new elements without disturbing the surrounding landscape of the village.
Though deteriorated traditional Japanese style roof was replaced, the basic form and color of the original was adopted to the new one only using different materials, you hardly notice the change from the outside. On the other hand, all the furnishings and functional features of dormitory as well as a courtyard are reconstructed using various white materials such as woods, stones, and plasters with different expressions and tones. In Japan, white is not only a symbol of new beginning, but the sacred color representing purity, innocence, and peace.
[Photos by Hiroshi Mizusaki]
Plant for the Planet Ads
Using cut leaves to symbolise leaves’ ability to absorb CO2, this is a brilliant ad campaign for Plant for the Planet.
Every leaf traps CO2.
Advertising Agency: Leagas Delaney, Hamburg, Germany
Executive Creative Director: Hermann Waterkamp
Creative Director: Michael Götz, Florian Schimmer
Art Directors: Felix Boeck, Robert Westphal
Copywriter: Heiko Franzgrote
Illustrator: Lorenzo Durán, Nadine Hoenow
Account manager: Heinke Kraack
Marina Bay Sands Skypark BASE Jump
This New Year’s Day, seven professional BASE jumpers did the largest BASE jumping attempt in Singapore from Marina Bay Sands.
Mariner Boating Holidays: Tie A Knot
This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.
Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O’Brien
Art Director: Daniel Foster